About us

We were formed in 1999 when our parent company JT Group acquired the non-US operations of R.J.Reynolds. Since then, our international workforce has driven two decades of growth.

Today, we have more than 46,000 employees driving our success all over the world. Our mission is to nurture our internationally recognized brand roster while leading the way in Reduced-Risk Products and new ways of doing business.

We are committed to making our business not only the fastest growing of its kind, but also the most innovative and sustainably run.

JTI at a glance counter section
130 +
Markets where our products are available
JTI at a glance counter section
46,000 +
Employees around the world
JTI at a glance counter section
128
Nationalities represented across our workforce

Our flagship brands

Eight world renowned brands make up the core of our brand portfolio. Each possesses its own distinct character and heritage, brought together under our unrivalled commitment to quality.

winston
camel
LD
MEVIUS logo updated
Benson
Sobranie
Silk Cut
American spirit

Our Reduced-Risk Products

Part of being a sustainable business means creating, growing and innovating outside of our traditional tobacco products offering. Our innovative brands Ploom, Logic and Nordic Spirit are at the forefront of the Reduced-Risk Products market.

Reduced risk - at a glance
We first entered the heated tobacco market in 2011 with the acquisition of Ploom. Using state of the art and smoke-free tobacco heating methods, Ploom is a major part of our vision for a future in which smokers and non-smokers can coexist in harmony.
Visit the Ploom website
Reduced risk - at a glance
We acquired Logic, an electronic vapor products company, in 2015. Already a market leader in the United States, Logic is growing rapidly as we aim to make it the number one brand of its kind globally.
Visit the Logic website
Reduced risk - at a glance
Nordic Spirit was developed in Sweden in 2018, and since then the nicotine pouches category is growing rapidly expanding beyond Scandinavia. While other brands might be proud to have Nordic origins, there is the only one true Nordic Spirit – our spirit.
Visit the Nordic Spirit website

A young company with a rich heritage

We were created in 1999 when Japan Tobacco Inc purchased the non-US operations of R.J. Reynolds (RJRI) – yet we have roots in many of the most famous tobacco companies around the world, with a global heritage that can be traced back to the late 16th century

We think this makes us unique. We’re a forward-looking business but we also appreciate and are aware of our place in history. Our lineage encompasses Austria Tabak, founded by Emperor Joseph II in 1784, and Gallaher, which began life in Londonderry, Ireland in 1857. These are just two of the notable tobacco companies whose legacy we’re proud custodians of.

1898

In 1898, the Japanese government monopolized the exclusive sale of tobacco leaf. In the early 1900s that was extended to include all tobacco products and salt as well – ultimately leading to the formation of Japan Tobacco and Salt Corporation (JTS) in 1949, to help ensure stable supplies and tax revenues for the government.

1984

In 1984, legislation was passed that changed Japan’s monopolies and public corporations. The following year, the monopolies were abolished and our parent company JT was formed, taking over the business operations and assets of JTS.

1999

With ambitions to become a global company, JT was eager to both broaden the company’s brand portfolio and increase its spread of international markets. This led to the acquisition of several companies around the world, most notably RJRI in 1999 which would ultimately lead to the creation of JTI.

2007

At the time, the acquisition of RJRI was the largest overseas acquisition ever taken by a Japanese company… but in 2007 we broke our own record with the purchase of FTSE 100-listed Gallaher, for 9.4 billion GBP.

The acquisition of RJRI may have effectively created JTI, but our integration of Gallaher in 2007 and several recent acquisitions in Asia, Africa and Latin America has brought our workforce to over 45,000 employees; the positive influence of the skills and experience of the personnel we’ve gained can’t be underestimated. We’ve also made sure we preserve the essence of key brands with every new acquisition: from the instantly recognizable qualities of Winston, to the additive-free, organic ingredients used for Natural American Spirit or more recently, our Reduced-Risk Products range with Logic, Ploom and Nordic Spirit.

Our performance

Since the year of our creation in 1999 we have continued to grow significantly as a company.

At a glance counter #2 CV2
787.5
Billion Yen Adjusted operating profit (+4.4% versus previous year)
At a glance counter #2 CV2
2,462.4
Billion Yen Core revenue (+6.4% versus previous year)
At a glance counter #2
19 %
Reduction in CO₂ emissions
At a glance counter #2
29 %
Reduction in water consumption

Our corporate strategy

We are proud of the growth we’ve achieved over our short existence as JTI. Our goal is to create a long term, sustainable future for our business, which we aim to achieve by:

Our Strategy - at a glance

Continuing to be the profit growth engine of the JT Group

Our Strategy - at a glance

Sharpening our focus on responsibility and credibility

Our Strategy - at a glance

Building and nurturing our outstanding brands

Our Strategy - at a glance

Investing in our people as a cornerstone of our growth

Our Strategy - at a glance

Continuing to enhance our productivity

Our Strategy - at a glance

Find out more about how we work